Mitchel Baum is accomplished strategic marketer with a proven track record of growing brands and delivering business results in highly complex and rapidly changing categories.
Before starting MAB Strategic Marketing, Mitchel spent most of his career at leading global communications agencies heading B2B/B2C multi-channel programs for blue chip clients such as T. Rowe Price, AARP United Healthcare, and Wyeth Pharmaceuticals.
Mitchel has reinvented struggling brands, introduced game-changing new products, and helped established leaders stay on top. He has deep experience in digital and multi-channel communications planning as well as qualitative and quantitative research programs.
An expert in financial service marketing, Mitchel also well-accomplished in the insurance, healthcare, eldercare, food/beverage and non-profit arenas.
Mitchel has a B.S. and M.B.A from the Wharton School of Business, where he also taught marketing.
PRIOR LEADERSHIP ROLES
- J. Walter Thompson -- Senior Partner, Business Director
- Bates Worldwide Advertising -- Senior Vice President
- Young & Rubicam -- Vice President