Created new brand strategies that fostered growth beyond the T. Rowe Price core business and into additional product classes, audiences and global markets.
Delivered superior creative platforms, repeatedly outperforming benchmarks by 30% or more.
Integrated communications programs across multiple client divisions.
Launched firm’s first enterprise-wide campaign.
Directed branding, lead generation and content promotion efforts for FA/FI audiences in the US and globally, as well as launches into new countries.
Supported Market Outlooks, new fund introductions, webinars, online experiences, videos and professional events/conferences.
Increased FA/FI prospect engagement by over 30%.
Contributed to the doubling of consideration of T. Rowe Price among FAs