Mitchel Baum is accomplished strategic marketer with a proven track record of growing brands and delivering business results in highly complex and rapidly changing categories.   

Before starting MAB Strategic Marketing, Mitchel spent most of his career at leading global communications agencies heading B2B/B2C multi-channel programs for blue chip clients such as T. Rowe Price, AARP United Healthcare, and Wyeth Pharmaceuticals.   

Mitchel has reinvented struggling brands, introduced game-changing new products, and helped established leaders stay on top.  He has deep experience in digital and multi-channel communications planning as well as qualitative and quantitative research programs.  

 An expert in financial service marketing, Mitchel also well-accomplished in the insurance, healthcare, eldercare, food/beverage and non-profit arenas.  

Mitchel has a B.S. and M.B.A from the Wharton School of Business, where he also taught marketing.  
 

PRIOR LEADERSHIP ROLES

  • J. Walter Thompson -- Senior Partner, Business Director
  • Bates Worldwide Advertising -- Senior Vice President
  • Young & Rubicam -- Vice President 


CLIENT EXPERIENCE

 Marvin has been an Executive Creative Director at Young & Rubicam, a visiting professor at the Pratt Institute, a volunteer firefighter, and a stand-up comic. He has founded a charter school and is a published poet and playwright.  Marvin's clients over the years have included host of brands and non-profits that he has helped make - or keep - famous.

 In addition to his work with MAB Strategic Marketing, Marvin is the president and founder of The Shadow Group, a creative and strategic marketing firm which serves both for and not-for-profit organizations. 

Prior to The Shadow Group, Marvin was at Young & Rubicam Advertising for sixteen years. He began as a copywriter and eventually became an Executive Creative Director, Executive Vice President. 

He a member of the Crystal Group which did marketing and advertising for Bill Bradley's Presidential Campaign, and consulted for President Obama's 2008 and 2012 campaigns.

Since 2002 Marvin has been a visiting professor at Pratt Institute in their graduate Design Management Program. he also taught advertising at St. John's University.

Marvin is a founder and Vice-Chair of The Bronx Charter School for Better Learning and a Founding Member of the Scientific Advisory Board of the Health Promotion Institute of AARP and the American Federation for Aging Research. He is also a board member for Generations United.

Marvin has produced and directed brand videos for several not-for-profit clients.

He's  had stories and poems published, both online and offline. A one-act play he wrote was produced and ran in libraries throughout Long Island. 

Marvin has been a volunteer fireman and a student and performer at the Upright Citizen's Brigade, a comedy improvisation theater in New York.

Marvin says, "My goal is to keep doing the things I'm doing until I get bad at doing them."

Specialties: New Business, writing, brainstorming/idea generation, branding, strategic and creative direction (new and traditional media) and video production. 

Andrew Rosenman is an expert in new and emerging media strategies.  He the founder and President of Arise Communications Inc., an advanced media consultancy based in New York. Arise was formed to bring real world advertising industry insight into the advanced advertising product and services sector. 

Prior to forming Arise he worked in a variety of executive positions with interactive media agencies beginning in 1994 at interactive media pioneer Magnet Interactive Studios.

Arise clients include U.S. cable giant Comcast, Canadian cable and wireless company Rogers Communications, AMC Networks and A&E Television Networks.